When it comes to planning, it's all about your understanding of the target market (as it always has been), but these days its much more reliant upon your willingness to adapt and change. What does that mean? It means there are new opportunities for marketers and entrepreneurs to talk to people in a new environment in a more meaningful manner.' Users are very willing to attach themselves and become loyal consumers around new products and services today, and if you find a way to capitalize on that enthusiasm, you can bring a customer in for good while also gaining a brand advocate (someone who will express their enjoyment to others).

Rather, they're looking at it as a gateway to their life. 'People are no longer looking at their computers as a screen or a mobile phone as just their phone. 'People have completely shifted the way that they relate to their technology,' says Jon Burg, a senior social engineer who works with Fortune 100 companies on emerging technologies at Digitas. But in an era where technology is always a part of our lives, you need to make your business idea, model and planning stand out if you want to succeed in the long run. Additionally, the tools and cost-benefit involved in building and marketing an online business have become increasingly easier, cheaper and faster than ever. The business landscape continues to change very quickly, and that constant change brings about plenty of opportunities for entrepreneurs.

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